Creating and implementing a successful content marketing strategy is vital to the growth and survival of your brand. Real content marketing challenge is turning out to be a connection, distribution, and promotion.
You have to ask yourself, what kinds of content marketing strategy do I you need to implement, that will guarantee continued success. Having it at the back of your mind, that content marketing is not about what you sell, it’s about what you stand for: Will allow you to create and execute a successful content marketing strategy.
Content marketing is a strategy for becoming an authority and a thought leader in your niche. It’s a strategy for producing and publishing information that builds trust and authority among your targeted audience. It’s a way to build relationship and community who are loyal to you and your brand.
Knowing and recognizing the points above will make you create and execute a successful content marketing strategy.
Learn and practice the following process to create a successful content marketing strategy:
Create a Mission Statement for your content: creating a content mission statement helps you to stay focus on your targeted audience. It helps you to be effective in driving the business result. It ensures you’re not just creating a volume of content to fill a blank space.
This is your core message, the primary reason why you’re in business. Questions like, what do you want to do for your clients or customers? What impact do you want to have in their lives? Will let you come up with a relevant mission statement.
Content marketing represents the gap between what brands produce and what consumers actually want. Understanding it from this point of view will allow you to write a clear and concise mission statement.
Define your goals and objectives: After writing your Mission Statement, this will help you to define a goal for your content marketing strategy. A simple strategy planning document created in Excel is a perfect way to define the goal and objective of your brand.
This simple document will detail how you’re going to structure and manage your content marketing strategy. An actionable content marketing plan that will help you define your goal and objective easily.
This content marketing plan will have a column label as Content types, Business objective and impact, Structure, Frequency, Tone, Desired action, Target audience, core message, Benchmark and monthly result etc.
Documenting Your Content Marketing Strategy is a Must, for creating and executing a successful content marketing strategy with your brand. This will set you apart from organizations who create content randomly.
Create Customer/Buyer’s personas: Creating Customer personas help you speak the right language and ask the right questions. Making assumptions about your targeted audience is the greatest mistake you can make when creating a content marketing strategy.
Knowing someone’s age, gender, and geographical location isn’t enough for today’s marketing. A detailed customer personal must include; General Background Questions, Early Years Questions, Education Questions, Working Life Questions, Financial Questions, General Lifestyle and Personal Questions, Core Personality Questions, Tech and Web Questions, Product-Specific Questions etc.
Creating this kind of in-depth buyer/Customer personas can let you go deep in knowing your targeted audience. Sample of such questions can be found in Sujan Patel site
Decide how to use content marketing to grow your business: This is very crucial to creating and executing a successful content marketing strategy. There are many ways to do this; you can start with the following general business goals and objectives:
• Prospecting: This is creating general leads to follow-up later by sales rep and marketing teams.
• Marketing: This is creating interest and awareness in your product and services.
• Sales: This is helping your sales team to close sales quickly and easily.
• PR: your primary purpose for creating content might just be to repair and build public opinion about your product and services.
• Customer support: content marketing strategy can be created specifically for customer support to promote your brand.
• Community: Creating and developing fans and friends who want to associate and interact with your brand.
• Thought Leadership: The primary purpose of creating content can be, for name recognition and respect in your industry. Becoming an authority in a niche can also be achieved with creating and executing successful content marketing strategy.
Decide how your content marketing strategy fit into your overall marketing plan: There are many ways you decide the approach to use, if your brand requires a lot information and awareness before a positive buying decision is made, you might want to use social media to drive targeted traffic to your blog and write engaging blog post to convert the leads.
You can also use different form of content like blog post, video, podcast, info graphic to drive sales directly. It all depends on your brand.
Perform a competitive analysis in your industry or niche: This is very vital to creating and executing a successful content marketing strategy. Select some notable and successful brand in your niche who are using content marketing successfully, and try to figure out how they‘re using content marketing to promote their band.
The things you may want to look out for might be their call to action, core message, type of content and so many clues you can find on their website or social media pages. Then look for any missing gap to capitalize on to become an authority in that niche with your content marketing strategy.
You won’t get notice in your niche if you cannot create your own style and personality for your brand.
Create exceptional, remarkable engaging content: This the core message of this blog posts without an excellent engaging content your targeted audience won’t recognize your brand.
If you cannot do it yourself that’s the reason we content writer exist. Look for a good and experience copywriter to handle your content creation under your supervision.
Copies that are well written will definitely attract the right audience. Remarkable engaging content is a crucial element in your overall marketing strategy. Don’t ever take it for granted, otherwise you won’t record any significant progress in content marketing.
Create awareness and drive traffic to your content: what is the essence of an excellent copy without promotion? Driving targeted traffic to your content will make it successful.
Content promotion comes in different style and method. You can decide to take the social media route or the SEO route. The SEO route is getting more difficult these days, due to changing Google algorithms on daily or monthly bases.
Paid advertisement on social Medias are really yielding positive results these days. Whichever route you decide to take, stick to a plan for at least three to six months before adjusting your plan.
Measure, rinse and repeat: There’s no way to get maximum result without repeating a process carefully. In content marketing you have to discover what work for you to achieve and create successful content marketing strategy.
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