How Important is technical writing to a brand
How important is technical and UX writing to a brand? it’s million Dollar question when it comes to the amount of information needed to convert leads to buying customers. Most writings in business are technical writing but many people don’t see it that way.
A technical writer or technical communicator uses proper words and techniques to ensure an instruction is clear, concise and technically correct.
How Important is technical writing to an organization? this is usually depended on the type of organization and the products or services being rendered to the targeted audience.
Technical writing is important because of its purpose and style. The aim of any technical writing is to provide the reader with the instructions needed to complete a task. It must be written in a clear unambiguous tone and styles.
The Society for Technical Communication (STC) defines technical writing as a broad field including any form of communication that exhibits one or more of the following features:
(1) Communicating about technical or specialized topics, such as computer applications, medical procedures, or environmental regulations;
(2) Communicating through technology, such as web pages, help files, or social media sites;
(3) Providing instructions about how to do something, regardless of the technical nature.
Technical information about a brand varies from company to company. Some services or products are more technical in nature than others. Sometimes you see products and services that are naturally easy to use without any documentation while others will need an experienced technical writer to make the usability process easy and comprehensible.
A comprehensive step by step guild on how to perform a particular task or use a piece of software is different from contents about product exposure. The creative technical writing skills needed to showcase a product and make it acceptable to a targeted audience is different from the writing skills needed to write a user manual.Yet both can be classified as technical writings or UX writing.
The Importance of technical writing or documentation to your brand is to help you avoid the following Pitfall in your business:
Unhappy and dissatisfied customers: One of the most common brand killer in today’s business world is unhappy customers; they can stop patronizing you and also stop others from doing the same, as a result of poor or no user technical documentation.
Lost sales and Revenue: lost sales and revenue can result from not having technical documentation, or having poor documentation, this can cost a business a whole lot of money.
Higher customer service expenses: Having a clear and concise technical documentation online can reduce the cost of hiring customer service providers for your brand and in improving the user experience.
Fines or other penalties from regulatory bodies or Government agency: Not having proper documentation can result in a heavy fine from industry regulatory bodies. Any fine or penalty imposed on any business by regulatory bodies is a slap on that business.
Product Quality: Proper documentation is part of a product quality. The quality of a product can easily be affected by poor documentation.
Lack of performing usability testing: performing usability testing and documenting it for other users and targeted audience, help you acquire more customers and retain existing ones. Usability testing is the key to a great user and customer’s experience.
The level of importance of technical writing to your brand is determined by the level of technicality and popularity your product or service needs. A Microsoft operating system software that has been around for years compare to a cloud computing services company that just started operation need different technical information on how to write a comprehensive step by step user’s manual and engaging content marketing strategy on how to convert their leads
The purpose of engaging a good technical writer to uplift the image of your brand are endless, whether it’s a step by step manual or product review all will enhance user experience and give your brand an awesome awareness that leads to a positive buying decision.
How Important is Technical Writing to your Brand? it’s only you that can answer this question.
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