Most tech companies never really see the reasons why they need a technical writer; they believe a Programmer can write the User Instructions needed to use such program. The fact still remains that the developer or programmer will never write for user experience rather they write from their own point of view as a programmer.
When company let a programmer write the customer instructions, the Programmer explains how the software was built and the underlying architecture. A user in a hurry with a job to accomplish could not care less how you built your system; what your customers want to know is how to DO various things in a short, direct, numbered step using your software
End users do not care about the technology behind specific software or hardware, all they are interested in: is the ability to accomplish what it met to do easily and painlessly. If your documentation can’t achieve this simple, clear and concise task; then your product or service is in dire need of a tech writer.
Explaining technical terms to a non-technical person is more of an art than a science, Sharp, clear, to-the-point directions are required, and the ability to use the right word at the right place can make or mar a product or service. It takes many years of experience to master the craft of good technical writing.
Technical writers create operating instructions, how-to manuals, assembly instructions, and “frequently asked questions” pages to help technical support staff, consumers, and other users within a company or an industry.
After a product is released, technical writers also work with product liability specialists and customer service managers to improve the end-user experience through product design changes and gather usability feedback from customers, designers, and manufacturers.
Finding out why your customers bought your product or use your service, what those customers’ reactions are, and the impression left behind are some of the reasons you should consider a tech writer in your business.
Technical writers can conduct usability studies to help improve the design and sales of a product or service. Also, they can conduct research on products and services through personal observation, Internet research, discussions with technical specialists and consumers that can make a huge improvement on the success of an organization.
I have seen excellent products or services that couldn’t stand the test of time due to negative user experience; Considering the enormous resources and time spent on building such business, it could have been wise if such business owner hire a good technical writer to convey the message to the targeted consumer for maximum exposure and profitability.
The benefits of a technical writer to your business are endless, applying their knowledge as a user of the product and writing an honest review about the product improve the user experience.
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